“And the gas leaks, And the oil spills, And sex sells everything, And sex kills.” Like a retrospective epitaph, we hope it will commemorate the way we were. Marking the transition from our current state, we’re talking about our progression. Joni Mitchell sung about it, Tracy Emin creates art from it and The Sun makes money out of it daily, and it’s S.E.X. of course.
A sexual revolution taking place in our midst, the radicals are doing it, the common folk are following suit and everybody’s at it; for the good of the economy of course. For so long, a heavy censorship of the word and the act itself has numbed our cerebral matter to accept imitation and substitution. So much so, that people are beginning to forget a time when breasts were as real as their orgasms. Surrounded everyday by images of buxom beauties endorsing everything from suncream and car insurance to breast enlargements and oat bars; sex sticks to its strength and continues to do what it does best: sell. The silent salesman, people have forgotten the fact it’s an intimate expression of physical emotion, stick a logo on it and it’s a sexual supermarket sweep. Because instead of doing it, as hedonistic consumers, we’re thinking instead about how we can buy it. Thanks to what has been titled the ‘MTV culture’, we’ve been gobbling up Lady Gaga-esque thigh high boots, Brazilian waxes, hair extensions and Lil’ Kim style boob jobs alike for so many decades, the rise of social media and ready availability of porn has worryingly only served to fuel the skewed sexual identity of younger generations whilst growing up.
Described as Generation Y women, one thing we’re very grateful for is the growing acceptance within society that allows us to shun the stable, loving relationship for promiscuous sex. Enjoying sex is no longer seen as being ‘loose’, it’s embracing our possibilities and two women aiding this change are Soledad Romero and Sabine Klötzer. Having created their very own online art magazine in 2009 focused solely on sex; here’s the clincher – it’s for both men and women. Devora Ran (to no surprise) was conceived at night, as Soledad awoke from a dream. ”I can ́t remember what I had been dreaming… But the idea was there and I just started to work.” So what began as a porn magazine for women developed into a greater concept that baptized the magazine as “A magazine on the culture of sex”. An ongoing exploration into “What influence does sex have in scenic arts, in plastic art, in literature…? How do we really fuck?” Soledad explains of the inspiration behind the publication. “Now Devora Ran is neither a porn magazine nor a magazine for women, and we don’t know why another publication like ours doesn’t exist.”
Speaking of her their own views on the Western media conventionalism towards sex, Soledad feels that “Historically, not only has talking openly about sex been censored, but we have been made to feel “guilty” for our desires and impulses, and this dynamic has caused a lot of harm to the individual and to society.” In agreement with this, statistics prove that even our sex education is confounded – with one of the highest abortion rates in Europe, the most shocking statistic being the number of under-14’s shooting up a reported 21% from last year. In our teaching of the forthcoming generation concerning the basics of the birds and the bees, the wider context appears to have been forgotten along the way. What about equal opportunities? Learning to value self and others, developing a feeling of well-being, confidence and assertiveness, we need to enlist the help of the kids of tomorrow to set the story straight. With her own views on this, Soledad expresses that “Being able to be sincere with your instincts and impulses is healthy. We are preparing for a revolution of honesty and sexual opening which will make young people (and adults) happier. This change will affect our personal life, but then also have influences on a social level.”
Showcasing collaborators` work from around the world, sex is portrayed through photography, art, cinema, music, literature and philosophy, with Richard Laurence, Lauren Olney, Corrado Dalco and Erika Lust being just a handful of the names that were involved in the first issue from the get-go. Having followed their success over the past five years, the magazine has gone from strength to strength with far more online content, a rich archive of previous collaborations, and is available in Spanish and English. The founders try to define how they look for “attitudes that satisfy us. We want to avoid falling into the meaningless, we want a message. For Devora Ran we want works with a provocative, authentic, stimulating attitude.” Arguably at the helm of this Revolution, Devora Ran has imploded onto cyber shelves with great prospective success. Sabine speaks of the response as “Better than imagined. We are incredibly happy to see that we not only are making our dream come true but, that we have created something that so many people enjoy. People we don’t even know, whose face we will never see.” Devora Ran follows a path that corresponds to our sexuality, it wants to be an accomplice in this and a close, realistic and pluralistic showcase that reads without prejudices. And so it appears that everyone seems to be taking advantage of the sex except ourselves, and just as Soledad and Sabine aim to do something about it, they very aptly concluded, “Let ́s just think of a more satisfied world, a “better fucked” world, and it can be incredible!” And who the f*ck can argue with that?