& Other Stories
By now you might have got wind of a new retail venture about to be launched by the powerhouse people behind H&M, COS and Monki. & Other Stories will throw open its doors on London’s Regent street on March 8.
There’s very little known at the moment about the brand but they have leaked a teaser that suggests it will perhaps be a more luxurious H&M and perhaps a little more playful and embellished than COS. The atelier, based in Paris, is a move away from their Swedish roots and base of their other companies so this might drive a very different direction to their collections.
We wait on tenter hooks to find out more but no doubt it will be just as successful as the other brands they’ve breathed life into. The mystery just adds to the allure of this launch so let’s see what those clever Swedes come up with….