Cod Save The Sea
As far as pop-up shops go, past the glittery opening night, many whizz by in transience before you even get a chance to ‘pop-in’. A noticeable retail trend that has once again enlisted the imagination and creativity of brands, every now and again, you get one with a purpose that goes beyond the PR activity and actually has meaning.
The Environmental justice Foundation has flung open its doors on Carnaby Street showcasing ‘guilt-free conscience fashion that doesn’t cost the earth’. Featuring an exclusive range of t-shirts designed by the Grande Dame of glamorous campaigning herself, Vivienne Westwood, the collection aims to raise awareness of their No Place Like Home campaign for climate refugees. “What we’re talking about regarding climate change refugees is total chaos, where natural disasters are more intense and more often. The world is giving us this warning of more horror to come.” Coupled with some shocking facts from EJF themselves, 300,000 deaths are caused by attributed climate change each year, with around 10% of the planet’s human population at extreme risk from this fundamental threat to human rights.
Also enlisting the creative powers of Eley Kishimoto, Katharine Hamnett, John Rocha and Alice Temperley, and many more to boot, they too, have designed organic t-shirts for the cause, with all profits going directly to the EJF charity. The launch party for the store will be Friday 9th November with the Rodnik Band presenting their ocean themed collection in the shop.
The shop is open until November 21st, 10:30am – 19:00pm Mon – Weds / 10:00am – 20:00pm Thurs – Sat / 11:30am – 18:00pm on Sun.